Friday Apr 05, 2024

E3: Mike Salguero - Bootstrapping ButcherBox to $600M in ARR while working 4 days/week...

(0:00) Intro

(3:45) Buying CustomMade - relaunching and making every mistake in the book

(7:09) Raising VC for CustomMade and getting on the VC train

(11:24) CustomMade failing

(17:17) Starting ButcherBox as a hobby business while collecting unemployment

(21:56) The 3 core decisions that led to ButcherBox success

(28:06) Growth hacking to Go To Market success

(36:47) Starting 3 businesses at the same time to land on ButcherBox

(41:30) The psychological state that led to ButcherBox being launched

(43:43) Spotting trends and getting ahead of the Covid curveball

(48:10) How to finance inventory

(55:20) Working 4 days a week and work life balance

(1:03:57) How to work effectively, vivid visions, annual personal goal setting

(1:07:39) Mentorship, coaching, enneagram personality test, peer groups, YPO

(1:15:02) Long term ButcherBox plans

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